Operator to operator.

I’m Aaron Hande, and before I tell you anything about the business, you should know the most important thing about me: I’m a born again follower of Jesus Christ. My goal above all — bigger than any campaign, any client win, any revenue number — is that you would know Him and serve Him. That’s the foundation everything here is built on, and it shapes how we show up for every client we take on.

I’ve spent the last eight-plus years in the media business. Somewhere along the way I noticed a pattern: good contractors were spending real money on marketing and getting almost nothing back. Boosted posts with no strategy. Generic agency creative. SEO companies selling traffic that never converted. A lot of spend, not a lot of jobs. I built the agency side of PMH to fix that — to give small and mid-sized home service businesses the same caliber of ad strategy the big national brands run, at a scale that makes sense for a local operator.

We work as a fractional marketing director, which means we’re not just handing you ads and walking away. We own the customer research, the scripting, the production, the launch, and the ongoing optimization. Our process is built on a few core pieces refined across dozens of campaigns: deep customer profiling (DISC, hot-button mapping, buyer psychology), a proven modular ad framework (Hook → Body → Offer → Social Proof → Urgency → CTA), and a 4-month engagement that gives the creative enough runway to actually perform. We offer three tiers — Core, Growth, and Premium — depending on the size and stage of the business.

If you’re a contractor who takes your craft seriously and wants your marketing to reflect that same standard, we should talk. Roofers, remodelers, concrete contractors, HVAC, plumbing, electrical — if your phone ringing means more jobs in the schedule, that’s what we build for.