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Field Notes From The Ad Lab.

Playbooks, opinions, and the math behind what actually makes high-ticket service ads convert.

Apr 17, 2026·3 min read

The Five-Minute Rule: Why Fast Lead Response Doubles Your Close Rate

If your leads sit for more than five minutes before the first call, your close rate drops by roughly half. Here's why — and the cheapest fix.

lead-genconversionsales
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